Whitetails Unlimited President Jeff Schinkten has announced that Styrka optics is joining the Whitetails Unlimited sponsor family. “We look forward to working with them in the next year. While they have over a century in the optics business, Styrka is new in the hunting category, but their product line is outstanding and their warranty is the best out there,” said Schinkten.
Styrka Director Scott Myers said that they will position their products in the optics category by meeting the needs of the hunting consumer. “We know we are entering a crowded market but by making the models the consumer wants, offering more performance for the money, and backing our products better than anyone else, we know we are going to get noticed.”
Styrka, which is Scandinavian for “strength,” is headquartered in Egan, Minnesota. Their founding premise is to give the customer an honest product for an honest price, with no tall tales and no spin. They think an educated customer is a better customer, and work very hard to educate their customers.